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Showing posts with label book publishing. Show all posts
Showing posts with label book publishing. Show all posts

Saturday, 2 June 2012

The Book Cover: what your audience sees first





When buying a book, you may be influenced by its amazing reviews, its subject or what an A- list celebrity is tweeting about it. But if you ignore all the above, you will be influenced by its book cover.

Bookshelves often contain loads of new authors that you can choose from every week if not every day. Books do get judged by its cover and if you are a new, young author, your first book cover can make or break you.

This week, Kia and her publishing team went through the tedious, yet very worthwhile task of finalising book cover. Whilst there is a lot of free software that can create a book cover for you, it is always worth investing a little money in your book cover.

Kia’s book cover came about as a result of pre-arranged relationships with agents, publishers and illustrators. But even if you are a self- published author, don’t think that your story is going to sell purely because of its pages. Spend some money and time on your cover.

This is not only a representation of your book subject but is also a reflection of your imagination and creativity.


When looking back at the process, Kia says: “Apart from the editing of the book, this cover has occupied most of the team’s time for the last few months and I think it is right that it did.”

“At the end of this, what are you most proud of?” I ask.

“My one fear was giving too much away on the cover itself,” she says. “The final cover displays the most important theme of the book without giving too much about the characters and storylines.”

“Teenagers will still have to buy the book to get to know me and this story and I know that the book cover should encourage them to want to uncover more.”



A great book cover can induce curiosity in every reader and if it is an e-book, it can get more clicks and views which could lead to more purchases. The synopsis is important but many simply glance over it when buying books.

A title can grab me while a pretty or unique book cover can either make me want to buy the book or move on to the next interesting book cover on the shelf.

Amazingly, after all these years, any individual is very much influenced by appearances and pretty does sell. It is the same principle as dating really. When you first fancy a person, you love the way they look and then after you get to know them, you love them for their personality.

Many books are bought because of their cover and then after we read them, we recommend them to other because of their messages or storylines.



“One problem that we did face when creating the book cover was the amount of detail to put on the front,” Kia says.

“This does not have much to do with giving many storylines away as it have to do with my story itself. The world I have created is very detailed and it was important not to crowd the front of the book. Simplicity with a range of bright colours was key.”



Of course, Kia will be revealing her book cover in time. It’s still a few months to go and she’s very big on tantalizing her readers with little snippets of her success. Stay tune for this and more on Kia’s journey....

Friday, 11 May 2012

The evolution of the publishing team



The recent Avengers film does not only show that a great selection of Superheroes can pull audiences. It also highlights the importance of working in a team to achieve your goal, even if you are a superhero. When Kia Garriques first began her publishing journey, she was alone, working on her manuscript day and night. The minute she realised that she could do with a helping hand, her dreams started to materialise...

We all have great ambitions whether it is to achieve international success as a recording artist, find the first miracle cure for cancer or seeing the world in 80 days. But ambition can often be blind and it presumes that you can achieve your dream alone. Our dream is only important to us; we do not need anyone else to make it happen.



Kia loves reminiscing about back in the day:

“I never thought that anyone would be interested in helping me achieve success as an author. I just believed in the normal route of submitting proposals to editors that I respected. My story ideas have always been over the top – I suppose it comes with being young and wanted to see the world in a different light.”



But, of course, why would any editor just accept any proposal, no matter how good it is? If it was really as easy as that then the publishing industry would not be as competitive. Editors are very subjective creatures and their acceptance of a story idea can depend on their personality, their mood and whether they personally feel that you idea would sell.

It is easy for prospective authors to criticise editors for not accepting their proposals but have they ever tried building a personal relationship with the editor? Editors in publishing are similar to editors in the print industry. When you start freelancing for them, you do not expect them to accept your first idea and it is all about tailoring your idea to what they would like to see. Once they know you better, they are willing to take a chance on other ideas you might have.



So who did Kia start building her relationship with to get her ‘publishing team’ started? She began with getting an agent.

“I knew of his work previously and was impressed, “Kia says. “ He had great contacts with editors, journalists and PR people as he had also published books before. I thought he would be the perfect person to take me on. He did not make it easy though... he wanted me to work further on parts of my script before he felt it was really for editors”.

After much persuading and preparation, her agent found a new, yet upcoming publishing company to take her on.

She says, “They understand me as a young author really well. They learn things from me as I do from them.”



So, in addition to her agent, Kia now worked with an editor to get her perfect her novel, a marketing and publicity team to sculpt her image and to start profiling her work to the public and a design team to create her new websites, blogs and products.

Over the new few weeks, you will be provided updates on how Kia is working within her teams as she gets closer to her book launch in October. Although writing comes easy to her, it helps to have people around you who are also focused on taking your dream and making it their own.